7 Black Owned Cannabis Brands to Support In New York City

Often, supporting Black-owned cannabis brands means directly supporting people negatively impacted by the War on Drugs, a mission that guides our every move at The Travel Agency. Explore these Black-owned brands leading New York’s cannabis market with intention.

B NOBLE

Founded by renowned street artist and hip-hop figurehead Fab 5 Freddy, B NOBLE launched in July 2021 as a way to spread awareness about people prosecuted and criminalized for cannabis-related charges. The company is named after Bernard Noble, who spent 13 years incarcerated for two joints’ worth of cannabis. The company puts its money where its mouth is, donating a portion of all its proceeds to numerous nonprofits that support people impacted by harsh sentences for cannabis-related charges.

Through the B NOBLE brand, Fab 5 Freddy has also directed attention to his documentary Grass Is Greener, which we’ve helped bring to New York theaters. The film covers roughly 100 years of anti-Black and anti-Latino policing, especially as it relates to the War on Drugs.

As for cannabis itself, B NOBLE sells two-packs of pre-rolls and eighths of whole flower. Explore B NOBLE on The Travel Agency’s menu to see the brand’s high-quality, social justice-supporting products.

Foy

As with B NOBLE, the Black-owned cannabis brand Foy has given communities liftoff in hopes of establishing equity. A percentage of Foy’s sales goes to The Bail Project, a nonprofit that reunites people from disproportionately targeted groups with their families and re-centers the belief that one is innocent until proven guilty. The company has also been involved in COVID-19, social justice, DEI, and right-to-vote programs.

As for its cannabis products, Foy is wholly committed to manufacturing top-quality items. It uses no pesticides, chemicals, or heavy metals in its organic plant growing practices, and it conducts extraction processes at its own kosher-certified facility. Foy products available at The Travel Agency include gummies with THC, CBD, and minor cannabinoids such as cannabinol (CBN) and cannabigerol (CBG).

Higgs

Higgs aims to make cannabis a part of everyday people’s everyday existence. The brand views cannabis as a direct route to greater relaxation, stronger connections, and boundless creativity — all things that make for a better life. It’s as much a lifestyle brand as a company that sells cannabis products.

Part of transforming cannabis into an ordinary character in one’s everyday journey is making cannabis easy to consume and enjoy. Higgs’ mini pre-rolls are perfect for making this goal happen — they’re exceptionally quick and easy to consume. These pre-rolls are potent but not overly intense, with options for every time of day.

Jungle Gurl Cannabis

Natalie Galonka initially founded Jungle Gurl in Los Angeles as a specialty swim and resortwear brand that makes all its garments to order. In early 2025, Galonka partnered with B NOBLE to introduce Jungle Gurl Cannabis. B NOBLE was seeking to partner with a woman-owned cannabis brand that men would also like, and Galonka was receptive to collaborating. The result is a chic line of cannabis products with stunning packaging that evokes Galonka’s fascination with surf culture.

Jungle Gurl Cannabis’ pre-rolls are 0.5g each and come in five-packs. Cultivars often available from Jungle Gurl Cannabis at The Travel Agency include Harmonious, Vibrant, and Euphoric — all potent hybrid or sativa cultivars that are perfect for a midday lift. You might experience a refreshed, renewed sort of happiness, with Euphoric and Vibrant offering a creative, inspiring edge and Harmonious guiding you toward daytime-appropriate relaxation.

MyHi

The Black-owned cannabis brand MyHi makes cannabis consumption exceptionally discreet and convenient. Its goal is to provide hangover-free, sugar-free social times through highly customizable cannabis experiences. Its slim, compact, portable Stir STIKs are calorie-free, with several party-friendly flavor options that dovetail beautifully with your favorite mocktail. Each Stir STIK contains infused powder with 10mg total THC — just add it to your favorite beverage, stir, enjoy, and ascend.

MyHi Stir STIKs at The Travel Agency are available in 10-packs or three-packs. Bring a splash of summer to your drink with the Lively Lemon Stir STIK, or go for tart and fruity flavor with Boisterous Berry. If you’re infusing a drink that’s already packed with flavors, MyHi’s Flavorless Stir STIKs preserve that beautiful taste while elevating everything else.

Weekenders

Both Black-owned and woman-owned, Weekenders packs outdoor-grown cannabis into convenient, gorgeously packaged pre-rolls. All the flower in these pre-rolls comes from small, sustainable farms that use rainwater, composting, and cover cropping to grow top-quality cannabis under the sun.

Some Weekenders pre-rolls on The Travel Agency menu are associated with euphoric effects and fruity, sweet flavors. You’ll also find nighttime-friendly pre-rolls that may deliver relaxing, soothing effects that start in your mind and extend to your full body. Choose a single pre-roll for an easy introduction to Weekenders, or purchase a seven-pack to dive right into this high-end brand’s immersive experiences.

Reisfields NYC

With Reisfelds NYC, a different kind of smoke is on the table. Lighting up with this Black-owned, queer-owned brand means taking a lighter to a wick. Handcrafted candles to help mask cannabis aromas are a highlight of Reisfields NYC’s catalog. Founder and CEO Reis Chester merges his background in fashion styling, architectural development, and interior design with his passions for self-care, nature, luxury, and travel throughout the brand’s offerings.

This vision is evident in Reisfields NYC’s candles, which are all hand-poured in the brand’s New Jersey laboratory. These sustainable candles are made from pure soy wax — no phthalates — blended with essential oils and fragrances in small batches. You might feel a bit revitalized and radiant shortly after lighting the Reisfields NYC candles on The Travel Agency’s menu. At the very least, you’ll add a gorgeous aroma to your surroundings.

Shop Black-owned brands at The Travel Agency

These Black-owned cannabis brands offer excellent products that elevate the journey of lighting up a pre-roll or dosing edibles for a new perspective. Whether you’re bringing sophistication to your environment with Reisfields NYC’s candles or choosing B NOBLE to fund social justice, shopping Black-owned means buying into culture, representation, and quality.

At The Travel Agency, elevating the Black community and righting the wrongs of the War on Drugs is core to our mission and vision. Visit our four locations, browse our menu online, or order Black-owned cannabis products for delivery to dive into our curated product collection.